BRONSON 5
THIS IS THE NEWEST DESIGN LANGUAGE IN THE SANTA CRUZ BICYCLES PORTFOLIO.
DESIGN UPDATES INCLUDE NEW VPP SUSPENSION LAYOUT, REFRESHED AESTHETIC, UPDATED SAG WINDOW, & SEAT POST INSERTION.
THE BRONSON: BLENDS DOWNHILL CAPABILITY WITH MID-TRAVEL EFFICIENCY.
EFFICIENT CLIMBER ENABLES MORE DOWNHILLS AND TECHNICAL DESCENTS.
WHAT IS VPP
SUSPENSION?
VPP - VIRTUAL PIVOT POINT - USES TWO LINKS THAT ROTATE IN OPPOSITE DIRECTIONS
WHICH ENABLES THE SMOOTHEST RIDE POSSIBLE.
THE BRONSON: AESTHETIC THROUGH TIME
THE BRONSON 5: DESIGN GOALS
REFRESH AESTHETIC
LOWER VPP SUSPENSION LOOKED SIMILAR FOR THE LAST 6 YEARS.
GOAL OF 30% SAG WAS DIFFICULT TO ACHIEVE DUE TO LIMITED SHOCK VISIBILITY.
OPTIMIZE SAG WINDOW
IMPROVE SEATPOST INSERTION
DROPPER POST SIZE VARIABILITY WAS LIMITED BECAUSE OF SHOCK OBTRUCTION.
COMPETITIVE LANDSCAPE, MARKET RESEARCH,
AND TAKEAWAYS
MANY COMPETITORS HAVE STORAGE, EITHER FRAME STORAGE AND/OR TOP TUBE ACCESSORY MOUNTS
MANY COMPETITORS HAVE
GEOMETRY ADJUSTMENT FEATURES
FINDING THE BALANCE:
ARE MORE FEATURES REALLY A GOOD THING?
MIXED WHEELS:
MX COMPATIBLE OR MX OPTION
IS A COMMON FEATURE IN THIS
TRAVEL RANGE
HONOR MATERIALS
KNOW YOUR MATERIALS:
LET THE MATERIALS SPEAK FOR THEMSELVES AND
HARNESS THIER CAPABILITIES